How Blue Label Telecoms Saved R1.2M Annually While Boosting Field Team Productivity by 31% with Repsly

A deep dive into how modern field management technology transformed operations across South Africa's telecommunications landscape

The Story

In South Africa's competitive telecommunications market, field execution can make or break your business. Blue Label Telecoms, a key player ensuring devices stay serviced and customers remain connected across formal and informal trade channels, discovered this firsthand when managing their distributed field operations became increasingly challenging.

Blue Label’s mission is critical— keeping their products visible and operational in thousands of retail locations. But with no centralized system, the team faced:

Limited visibility into rep movements and store coverage
Inconsistent productivity, with reps completing 2–20 visits per day without clear benchmarks
High travel and fuel costs, with routes planned manually and no GPS verification

“Before Repsly we had no tool or platform to measure the productivity of our reps or what they were doing in the field. We didn't have enough visibility into their daily activity or performance.”

Kirsten-Jade Ho, Continuous Improvement Enablement Manager, Blue Label

Kirsten led a rigorous selection process across multiple providers to find a platform that could professionalize field execution and empower managers with data. Repsly won for its user-friendly interface,full feature set, and ability to align field activity with strategic business goals.

The Impact

After going live in September 2024, Blue Label transformed its operations with data-driven field management, positioning the company as a leader in efficient, modern retail execution.

Empowering the Team

Reps: Use geo-mapping and route clustering to service the maximum number of customers efficiently in a defined radius.
Managers: Gain real-time oversight with live tracking and GPS-verified visits without the need to micromanage.
Leadership: KPI scorecards and customizable dashboards drive accountability and align rep incentives with company objectives.
Operations: Remote-first scheduling reduces travel, cuts costs, and ensures more time is spent with the right customers.

The Results

The transformation was nothing short of remarkable. Within months of implementation, Blue Label achieved:

Cost Optimization

20% reduction in kilometers driven (from 270,700 to 219,000 km/month)
R100,000 monthly fuel savings (R429K to R326K per month)
Total annual fuel cost savings: R1.2 million

Productivity Enhancement

12% increase in productive field time (8.5 to 9.6 hours per day)
16% improvement in store coverage (73% to 89%)
31% more representatives achieving 100% target adherence (14% to 45%)

Operational Excellence:

21% reduction in cashier error queries (237 to 187)
50% improvement in location data accuracy (7% to 57% GPS verification)

“The insights are valuable, the reporting is accurate, and it’s so user-friendly. Repsly has empowered us to run smarter, more impactful field operations.”