From Spreadsheets to Scale: 15,000 Monthly Store Visits Managed with Repsly

Background

Masmovil, a subsidiary of the MasOrange group, is one of Spain’s fastest-growing telecommunications providers. Operating primarily in the prepaid mobile market, the company relies on a large field team to manage thousands of retail store visits each month. With growth accelerating, leadership needed better visibility into field performance and data from every store.

The Challenge

Before Repsly, Masmovil managed schedules through a basic Google Sheet. This left managers with little oversight into which visits were being completed, how effectively reps were following schedules, or what insights were being gathered during store interactions. As the retail network expanded, it became nearly impossible to monitor performance or ensure coverage at scale.

“Before Repsly, we used a simple Google Sheet to track reps and plan schedules. It was difficult to get a full picture of what was happening in the field.”

Massimiliano Tucci, Field Operations Manager, Masmovil

The Solution

Masmovil implemented Repsly as its central platform for route planning, scheduling, and reporting. Each month, schedules are uploaded into Repsly, giving nearly 80 reps clear daily routes. Reps use the app to check in at stores, complete tailored forms, and check out, while managers gain access to real-time reports on both visits and form responses.

The forms provide valuable insights, such as product availability or whether prepaid stores are open to selling additional services like fiber. These answers guide leadership in making data-driven decisions and even support cross-departmental initiatives within MasOrange.

The Results

Repsly has transformed the efficiency and accountability of Masmovil’s field operations. In just one recent month, the team logged 15,000 store visits, with an impressive 98% completion rate.

With 77 field reps, 15 managers/administrators, and additional users onboarding, Repsly has become a trusted daily tool across the prepaid division.

“Sometimes other departments use the data from our forms for business impact,” said Massimiliano. “For example, we ask stores if they would also be willing to sell fiber, not just prepaid. The responses help us decide if there’s a business case for expansion.”

Massimiliano also praised the customer experience: “The support team is very, very fast. I’ve only needed to contact them a couple of times in three years, and every issue was solved quickly.”