Driving Field Visibility and Execution Excellence Across Two Nations

The Story

SharkNinja, a global leader in household innovation, operates across Australia and New Zealand with field and training teams ensuring its premium brands consistently stand out on shelf.

Covering two countries, multiple retailers, and thousands of store visits each year, SharkNinja needed more than basic field tracking — it needed a unified view of performance, coverage, and compliance.

Having first used Repsly through its distributor partnership, the business chose to keep the platform when bringing field operations in-house. The reason was clear: Repsly gave the ANZ team complete visibility — from call cycles and photo proof to training performance and new product launches — all in one place.

“It’s such an easy tool to use and it offers everything in one platform.”

Theo Knudtson, Field Sales Manager, SharkNinja New Zealand

The Impact

Field Visibility & Accountability

Repsly’s real-time dashboards provide instant visibility into call cycles, coverage, and store execution across Australia and New Zealand — ensuring no region or retailer is left behind.

12-Week Call Cycle Management

Every rep plans and tracks a 12-week call cycle directly in Repsly, allowing Theo and his managers to spot gaps early and maintain consistent in-store coverage.

Retailer-Specific Execution

Custom forms and photo tags ensure each retailer’s compliance standards are met and verified, from display installs to product availability.

Training Performance

With training tracked through Repsly, SharkNinja exceeded its national target — training more than 2 000 store staff in New Zealand vs a goal of 1 900 — all with a lean, efficient team.

Operational Efficiency

By centralising communication, forms, and images, Repsly replaces scattered spreadsheets and chat threads with one connected workspace.

“We can push everything into one place instead of using chats or emails. I can just say, ‘Update it on Repsly,’ and the team knows exactly where to go. It’s made it much easier to keep everyone aligned across both countries.”